What details need to be paid attention to in the customization of fruit gift box packaging?- Jiaxing Hengchuang Packaging Technology Co., Ltd.

The creative customization of paper fruit packaging box a unique visual image, and carries out colorful illustration design. At the same time, it does not discard the local traditional cultural elements, but instead makes it the highlight of the packaging design and embellishes it. based on regional style. At the same time, the packaging of agricultural products and fruits does not have much regional emotional needs for some consumers. If you want to shorten the distance between products and consumers, you must start with the design elements of the packaging, mainly based on fun, and add interest. The elements of local regional characteristics and the cultural elements of agricultural products and fruits, as well as the fonts with a sense of design, convey fast, simple, healthy and fashionable, etc., so that the packaging has its own characteristics.

(1) Logo design of fruit packaging

The logo name means a business card of the corporate brand. Fruit business logos generally consist of text and fruit graphics. Using simple design techniques, the fruit and brand culture are combined, emphasizing the inseparable emotions of corporate culture and fruit. The color is mainly green, which is relatively pure, with red, giving people a sense of comfort.

(2) Graphic design of fruit packaging

Using Procreate to draw the illustration part, the graphic design of the packaging is inspired by the strong local cultural characteristics. The picture shows fruit picking in the orchard. I feel the special feelings of the fruit farmers picking fruits. I deeply feel the lovely side of the working people, and they are bold. Hospitality. Therefore, in the graphics, I used cartoon characters in the process of picking fruits, and also used rich and harmonious colors and interesting illustrations to fully reflect the culture of the local region.

(3) Color design of fruit packaging

The overall color of the packaging box is bright and rich, mainly yellow, green and other high-brightness colors. The characters' clothing is bright and rich in color, and the background color is darker to highlight the main body. The cylindrical barrel, bag and box use white as the keynote. Here On the basis of different color matching, it will give consumers a visual impact, attract consumers' attention, and thus promote consumer purchases.

(4) Structure design of fruit packaging

The structural design of the packaging is in a carton box, a rectangular box, and a square box. These structures are environmentally friendly and light, and the space for reasonable application is more in line with the convenience of consumers in the process of taking them.